Work for Box Fort Studios, an Amazon internal creative agency that supports teams across the company with design, video, animation and audio needs.
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Branding and app icon for Amazon Web Services analytical and forecasting tool. Initial direction was to utilize the S-curve to symbolize growth. Starting with the first round mockups at the bottom, then moving to a more open design, the final logo features a straight arrow as it’s a cleaner read at small sizes.
Worked with the Energy and Sustainability team to visualize and educate the company on Amazon’s energy usage and the efforts towards achieving 100% renewable energy. These low poly-style icons represent the main energy sources - wind, hydro, solar, and fossil fuels. These icons are part of a modular set of graphics meant to be mixed and matched in presentations. The rest of the set can be seen here.
Sample key frames for an animated video on how the Amazon Retail Analytics Premium (ARAP) suite can help vendors improve sales by providing information on customer behavior, sales history, geographic performance, customer reviews and market trends. I collaborated with animators to flesh out their storyboard and create assets for animation.